Your UX research partner in Southeast Asia
Your UX research partner in Southeast Asia
Rex was instrumental in helping us navigate the intricacies of the local culture and gain deep insights into the dynamics of events in the region. I highly recommend Rex for research-driven initiatives, particularly those involving complex markets and cultural contexts.
Rex was instrumental in helping us navigate the intricacies of the local culture and gain deep insights into the dynamics of events in the region. I highly recommend Rex for research-driven initiatives, particularly those involving complex markets and cultural contexts.
Senior UX Research manager
Senior UX Research manager
Hello
สวัสดี
Xin chào
Hello
Hello
สวัสดี
Xin chào
Hello
from
Rex is the UX research expertise you need in the
region you want to enter.
We make it easier to build products that work in Southeast Asia – by helping you truly understand the customers, culture and dynamics of this region.
We make it easier to build products that work in Southeast Asia – by helping you truly understand the customers, culture and dynamics of this region.
Local expertise
We specialise in Southeast Asia. Our team lives here, works here, and understands the region’s markets, cultures and users.
Focus on your decisions
We focus on your decisions, not just our deliverables. We are focused on your outcomes, not our outputs.
Quality and speed
We don’t believe in bloated timelines and overwrought projects. We focus on getting you what you need, fast.
Latest Case Studies
Latest Case Studies
Latest Case Studies
Latest Case Studies
Strategic insights for Southeast Asia expansion
An American tech company with 80+ million monthly active users looked to expand and improve their market position in Singapore.
LEARN MORE
Revenue uplift for hometech company
An international hometech company wanted to accelerate revenue growth, with a focus on improving cross-sell and upsell across their product range.
LEARN MORE
UX research impact for LinkedIn
Rex worked with LinkedIn to develop a framework to quantify the impact that UX research makes for the organization.
LEARN MORE
Training
Market expansion insights in travel tech
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
LEARN MORE
Strategic communication skills
A Digital studio was looking to uplevel the structured writing skills across their product, design and engineering team.
LEARN MORE
Training
Quantifying UXR impact for Lego
The team at Lego were looking for ways to calculate the dollar value impact of their UX research work.
LEARN MORE
Training
Strategic insights for Southeast Asia expansion
An American tech company with 80+ million monthly active users looked to expand and improve their market position in Singapore.
LEARN MORE
Revenue uplift for hometech company
An international hometech company wanted to accelerate revenue growth, with a focus on improving cross-sell and upsell across their product range.
LEARN MORE
UX research impact for LinkedIn
Rex worked with LinkedIn to develop a framework to quantify the impact that UX research makes for the organization.
LEARN MORE
Training
Market expansion insights in travel tech
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
LEARN MORE
Strategic communication skills
A Digital studio was looking to uplevel the structured writing skills across their product, design and engineering team.
LEARN MORE
Training
Quantifying UXR impact for Lego
The team at Lego were looking for ways to calculate the dollar value impact of their UX research work.
LEARN MORE
Training
Strategic insights for Southeast Asia expansion
An American tech company with 80+ million monthly active users looked to expand and improve their market position in Singapore.
LEARN MORE
Revenue uplift for hometech company
An international hometech company wanted to accelerate revenue growth, with a focus on improving cross-sell and upsell across their product range.
LEARN MORE
UX research impact for LinkedIn
Rex worked with LinkedIn to develop a framework to quantify the impact that UX research makes for the organization.
LEARN MORE
Training
Market expansion insights in travel tech
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
LEARN MORE
Strategic communication skills
A Digital studio was looking to uplevel the structured writing skills across their product, design and engineering team.
LEARN MORE
Training
Quantifying UXR impact for Lego
The team at Lego were looking for ways to calculate the dollar value impact of their UX research work.
LEARN MORE
Training
Strategic insights for Southeast Asia expansion
An American tech company with 80+ million monthly active users looked to expand and improve their market position in Singapore.
LEARN MORE
Revenue uplift for hometech company
An international hometech company wanted to accelerate revenue growth, with a focus on improving cross-sell and upsell across their product range.
LEARN MORE
UX research impact for LinkedIn
Rex worked with LinkedIn to develop a framework to quantify the impact that UX research makes for the organization.
LEARN MORE
Training
Market expansion insights in travel tech
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
LEARN MORE
Strategic communication skills
A Digital studio was looking to uplevel the structured writing skills across their product, design and engineering team.
LEARN MORE
Training
Quantifying UXR impact for Lego
The team at Lego were looking for ways to calculate the dollar value impact of their UX research work.
LEARN MORE
Training
Latest Case Studies
Latest Case Studies
Latest Case Studies
Latest Case Studies
Latest Case Studies
Latest Case Studies
Latest Case Studies
Latest Case Studies
Strategic insights for Southeast Asia expansion
An American tech company with 80+ million monthly active users looked to expand and improve their market position in Singapore.
LEARN MORE
Revenue uplift for hometech company
An international hometech company wanted to accelerate revenue growth, with a focus on improving cross-sell and upsell across their product range.
LEARN MORE
UX research impact for LinkedIn
Rex worked with LinkedIn to develop a framework to quantify the impact that UX research makes for the organization.
LEARN MORE
Training
Market expansion insights in travel tech
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
LEARN MORE
Strategic communication skills
A Digital studio was looking to uplevel the structured writing skills across their product, design and engineering team.
LEARN MORE
Training
Quantifying UXR impact for Lego
The team at Lego were looking for ways to calculate the dollar value impact of their UX research work.
LEARN MORE
Training
Strategic insights for Southeast Asia expansion
An American tech company with 80+ million monthly active users looked to expand and improve their market position in Singapore.
LEARN MORE
Revenue uplift for hometech company
An international hometech company wanted to accelerate revenue growth, with a focus on improving cross-sell and upsell across their product range.
LEARN MORE
UX research impact for LinkedIn
Rex worked with LinkedIn to develop a framework to quantify the impact that UX research makes for the organization.
LEARN MORE
Training
Market expansion insights in travel tech
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
LEARN MORE
Strategic communication skills
A Digital studio was looking to uplevel the structured writing skills across their product, design and engineering team.
LEARN MORE
Training
Quantifying UXR impact for Lego
The team at Lego were looking for ways to calculate the dollar value impact of their UX research work.
LEARN MORE
Training
Strategic insights for Southeast Asia expansion
An American tech company with 80+ million monthly active users looked to expand and improve their market position in Singapore.
LEARN MORE
Revenue uplift for hometech company
An international hometech company wanted to accelerate revenue growth, with a focus on improving cross-sell and upsell across their product range.
LEARN MORE
UX research impact for LinkedIn
Rex worked with LinkedIn to develop a framework to quantify the impact that UX research makes for the organization.
LEARN MORE
Training
Market expansion insights in travel tech
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
LEARN MORE
Strategic communication skills
A Digital studio was looking to uplevel the structured writing skills across their product, design and engineering team.
LEARN MORE
Training
Quantifying UXR impact for Lego
The team at Lego were looking for ways to calculate the dollar value impact of their UX research work.
LEARN MORE
Training
Strategic insights for Southeast Asia expansion
An American tech company with 80+ million monthly active users looked to expand and improve their market position in Singapore.
LEARN MORE
Revenue uplift for hometech company
An international hometech company wanted to accelerate revenue growth, with a focus on improving cross-sell and upsell across their product range.
LEARN MORE
UX research impact for LinkedIn
Rex worked with LinkedIn to develop a framework to quantify the impact that UX research makes for the organization.
LEARN MORE
Training
Market expansion insights in travel tech
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
LEARN MORE
Strategic communication skills
A Digital studio was looking to uplevel the structured writing skills across their product, design and engineering team.
LEARN MORE
Training
Quantifying UXR impact for Lego
The team at Lego were looking for ways to calculate the dollar value impact of their UX research work.
LEARN MORE
Training
Strategic insights for Southeast Asia expansion
An American tech company with 80+ million monthly active users looked to expand and improve their market position in Singapore.
LEARN MORE
Revenue uplift for hometech company
An international hometech company wanted to accelerate revenue growth, with a focus on improving cross-sell and upsell across their product range.
LEARN MORE
UX research impact for LinkedIn
Rex worked with LinkedIn to develop a framework to quantify the impact that UX research makes for the organization.
LEARN MORE
Training
Market expansion insights in travel tech
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
LEARN MORE
Strategic communication skills
A Digital studio was looking to uplevel the structured writing skills across their product, design and engineering team.
LEARN MORE
Training
Quantifying UXR impact for Lego
The team at Lego were looking for ways to calculate the dollar value impact of their UX research work.
LEARN MORE
Training
Strategic insights for Southeast Asia expansion
An American tech company with 80+ million monthly active users looked to expand and improve their market position in Singapore.
LEARN MORE
Revenue uplift for hometech company
An international hometech company wanted to accelerate revenue growth, with a focus on improving cross-sell and upsell across their product range.
LEARN MORE
UX research impact for LinkedIn
Rex worked with LinkedIn to develop a framework to quantify the impact that UX research makes for the organization.
LEARN MORE
Training
Market expansion insights in travel tech
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
LEARN MORE
Strategic communication skills
A Digital studio was looking to uplevel the structured writing skills across their product, design and engineering team.
LEARN MORE
Training
Quantifying UXR impact for Lego
The team at Lego were looking for ways to calculate the dollar value impact of their UX research work.
LEARN MORE
Training
Strategic insights for Southeast Asia expansion
An American tech company with 80+ million monthly active users looked to expand and improve their market position in Singapore.
LEARN MORE
Revenue uplift for hometech company
An international hometech company wanted to accelerate revenue growth, with a focus on improving cross-sell and upsell across their product range.
LEARN MORE
UX research impact for LinkedIn
Rex worked with LinkedIn to develop a framework to quantify the impact that UX research makes for the organization.
LEARN MORE
Training
Market expansion insights in travel tech
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
LEARN MORE
Strategic communication skills
A Digital studio was looking to uplevel the structured writing skills across their product, design and engineering team.
LEARN MORE
Training
Quantifying UXR impact for Lego
The team at Lego were looking for ways to calculate the dollar value impact of their UX research work.
LEARN MORE
Training
Strategic insights for Southeast Asia expansion
An American tech company with 80+ million monthly active users looked to expand and improve their market position in Singapore.
LEARN MORE
Revenue uplift for hometech company
An international hometech company wanted to accelerate revenue growth, with a focus on improving cross-sell and upsell across their product range.
LEARN MORE
UX research impact for LinkedIn
Rex worked with LinkedIn to develop a framework to quantify the impact that UX research makes for the organization.
LEARN MORE
Training
Market expansion insights in travel tech
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
LEARN MORE
Strategic communication skills
A Digital studio was looking to uplevel the structured writing skills across their product, design and engineering team.
LEARN MORE
Training
Quantifying UXR impact for Lego
The team at Lego were looking for ways to calculate the dollar value impact of their UX research work.
LEARN MORE
Training
Latest Case Studies
We power better outcomes.
Our partners prove it.
We power better outcomes.
Our partners prove it.
Hometech start up @ Singapore
Hometech start up @ Singapore
Ruby and her team were extremely proactive during the project. They went above and beyond on many occasions over-delivering on what was expected of them.
Ruby and her team were extremely proactive during the project. They went above and beyond on many occasions over-delivering on what was expected of them.
James Lim
CEO APAC
Fortune 100 tech company @ USA
Fortune 100 tech company @ USA
It's been an absolutely delightful experience working with Ruby. She conducted several workshops with our team and managed to convey a lot of complex and powerful advice in a way that was easy to understand and empowering. Her presentation of tips for measuring and communicating impact was one of the best I've ever seen. Hire this woman! She will give a gift of so many golden nuggets of knowledge. You will not regret it.
It's been an absolutely delightful experience working with Ruby. She conducted several workshops with our team and managed to convey a lot of complex and powerful advice in a way that was easy to understand and empowering. Her presentation of tips for measuring and communicating impact was one of the best I've ever seen. Hire this woman! She will give a gift of so many golden nuggets of knowledge. You will not regret it.
Betsy Book
Senior Principle UX Researcher
Healthtech start up @ APAC
Healthtech start up @ APAC
Team REX helped us solve a pointy user research problem in record time, and is an absolute breeze to work with. You know that someone really knows their craft when they make everything simple and knock out awesome results seemingly effortlessly. Thanks Ruby & team. Awesome job.
Team REX helped us solve a pointy user research problem in record time, and is an absolute breeze to work with. You know that someone really knows their craft when they make everything simple and knock out awesome results seemingly effortlessly. Thanks Ruby & team. Awesome job.
Anthony Howe
Commercial Director
Elevate your research team
Elevate your research team
Rex works with research teams across the globe to upskill them in the skills that really matter: strategic thinking, communicating impact and integrating AI
Rex works with research teams across the globe to upskill them in the skills that really matter: strategic thinking, communicating impact and integrating AI
Working with Ruby has been an absolute game-changer for our team. Her deep expertise was immediately apparent, but what truly set her apart was her ability to make complex concepts approachable and understandable for everyone involved. Thanks to her guidance, we've been set up for major success this year. I can’t recommend her highly enough!
Marieke McCloskey
Director of Research
Our work covers continents, sectors and organisations
Teaching Service Design
Teaching Service Design
NUS-ISS Singapore
NUS-ISS Singapore
Southeast Asia market discovery
Southeast Asia market discovery
Health-tech Company
Health-tech Company
Journey mapping
Journey mapping
Australian Government Department
Australian Government Department
Ways of working transformation
Ways of working transformation
Government agency
Government agency
Checkout and discovery optimisation
Checkout and discovery optimisation
Southeast Asian tech company
Southeast Asian tech company
Ready to work with us?
Reach out and we’ll get back to you within two business days.
Ready to work with us?
Reach out and we’ll get back to you within two business days.